Marketing: Cannibalizing the Product Life Cycle

In marketing, we learn about the "Product Life Cycle" to win market share.

But, in order to make our Product Immortal or forever "Evergreen in the eye of our customer", We must learn about the Product Life Cycle.

A Product Life Cycle is divided into 4:

a) Static or Introductory Phase

b) Growth Phase

c) Maturity Phase

d) Senescence Phase

In order for our product to reach the immortal stage, we need to always cannibalize our products in the senescence phase or we will be cannibalized by a new competitor with better products, marketing or cost structure.

This is what we call "immortality marketing" in order to retain market share.

This Principle is Practice by our famous Diva singers like "Madonna" and "Jennifer Lopez."

Everything that is great will come to a pass. We cannot force something new to consumer unless we are creative and innovative with radical ideas - "Trendsetter" - See Google and Amazon for instances they go for vertical and horizontal integration.

"Time and Trend Wait for No Man"

"May your day be blessed"

Yours Sincerely,

Dr. Lion.